WPC 2012 Speakers & Topics PDf download

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Congress Topics - tackling the issues that matter

Some titles and subjetcs indicative only.
Programme subject to change without notice or compensation.

Day 1  |  Day 2  |  Offered Papers

DAY 1 - Overall theme: Current challenges

Global food and farming futures: One year on The Foresight Report, Global Food and Farming Futures, looked at challenges facing the global food system and warned of “a perfect storm" - growing population, climate change and diminishing resources for food production. It concluded that the food production system needs to be radically changed, not just to produce more but to do so sustainably. One year since publication Prof. Sir John Beddington (UK Government Chief Scientific Adviser) looks at what progress has been made.
Obesity: The global health crisis Once restricted to high-income countries, excess weight and obesity are now increasing dramatically in low and medium-income countries as well, particularly within urban settings. Weight is a major risk factor for a number of chronic diseases and the World Health Organisation and individual governments are looking at how to combat the threat. Dr Maureen Storey (President & CEO, Alliance for Potato Research & Education, USA) will examine how can we make sure the potato is part of the solution.

Concurrents 1&2 (choice of one)
Securing water supplies for agriculture With 7 billion mouths to feed, global competition for available water is fierce and the need for policies that prioritise water supplies for agriculture are critical. Dr Colin Chartres (Director-General, International Water Management Institute, Sri Lanka) will examine what approaches are being taken globally to protect the resource we have.
Delivering the sustainability agenda How will potato supply chains respond to the challenge of meeting carbon mitigation targets? Is a reduction of 50% in five years achievable? Dr Anton Haverkort (Plant Research International, Netherlands) will present the Cool Farm Tool and discuss how carbon accounting can help meet the sustainability challenge facing growers.
Food 2012 The global economic crisis has led to a ‘new normal’ for consumers. Many key trends and behaviours have changed dramatically. Ronnie Bartlett (Managing Director, Albert Bartlett, UK) will highlight the key global trends for food in 2012, and how can they can be translated into potato business benefits?
Do healthy sustainable choices mean healthy sales? Health and sustainability are of major concern to policy makers worldwide, but are they driving consumer choice – or are they buying brands and seeking convenience? Nick Vermont (Regional CEO, McCain Foods, GB) will examine how this can be tackled as a global industry, in both traditional potato markets and emerging markets?

Workshops 1 – 6 (choice of two)
Storing the potato perfectly To ensure continuity of supply a large proportion of the global potato crop is stored and many potatoes are in store longer than they are in the ground. What are the new technologies that can be used to improve potato storage? A practical session led by Nora Olsen (Idaho University, USA) and Adrian Cunnington (Head of Sutton Bridge Crop Storage Research, UK) considering store structure, management systems, environmental control and use of sprout suppressants, as well as lower cost approaches suited to developing markets.
War on Waste Increasing crop utilisation is important for a sustainable future. This workshop will look at how potato waste can be minimised in the supply chain and outlines the approach in the ‘War on Waste’ project; a collaboration between Solanum and Waitrose. ‘War on Waste’ is a five-year project, started in 2008, to assess the waste produced in the potato supply chain. As this project phase closes, Simon Bowen (Technical Director, Solanum, UK) and Alan Wilson (Technical Manager-Agronomy, Waitrose, UK) will outline some of the practical solutions developed to reduce waste.
Championing plant health - Psyllids and Zebra Chip Protecting plant health doesn’t cost, it pays! Pests and diseases know no borders, so increased global potato trade brings new threats. This workshop, led by Dr Kevin Clayton-Greene (AUSVEG consultant, Bio-security, Australia)and Dr Neil Gudmestad (North Dakota State University, USA) will explore how industry, working with policy makers, can - and must - take responsibility for its own future. The workshop will focus on Psyllids and Zebra Chip, consider the lessons learnt and how these may be applied to limit the damage of non-endemic pests and pathogens.
e-potato The internet, apps, QR codes and social media are just some of the new technologies in the market - and they are making a big impact. Iwan Pauwels (Digital Director, Darwin BBDO, Belgium) will look at how these can be used by potato businesses for local or global advantage.
Resource use efficiency Achieving a high marketable yield of any crop relies upon the most efficient use of nutrients within a production system and maintaining healthy sustainable soils. For potatoes over 50% of the carbon footprint can be attributed to the production and use of fertilisers. Dr Doris Blaesing, (Snr. Consultant, RMCG, Australia) and Dr Anton Haverkort (Plant Research International, Netherlands) will examine how this can be reduced.
Growing potatoes for maximum return Sustainable production needs profitable business: Herman Verveld (Commercial Director and Sector Manager, Retail Fresh HZPC, Netherlands) and Albert Wada (Director, Wada Farms and WPC Inc., USA) will discuss the business strategies you should adopt for your potato crop. A session examining the importance of being market-led and exploring a number of new opportunities, from variety development to extending products and packaging innovation.

Panel Debate

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DAY 2 Overall theme: Future threats and opportunities

Feeding China’s future China is the biggest potato producer in the world, accounting for almost a quarter of the world’s potato crop. Production and consumption patterns here will increasingly influence the potato industry. Dr. Liping Jin (Inst. of Vegetables and Flowers, Chinese Academy of Agri. Sciences) will provide insight into this key market and its global significance for the potato industry, China's current production and consumption and the potato’s role in food security in China.
Ecological planetary boundaries A new take on ‘green’ for the potato industry will be provided by Mark Lynas (UK-based environmentalist and best-selling author) who will consider the challenges we face and the ‘planetary boundaries’ we must not cross.

Concurrents 3&4 (choice of one)
Building on the sequencing of the potato genome The quest to understand the potato genome occupied scientific minds around the world. So now we know the sequence, what is the potential? Glenn Bryan (James Hutton Institute, Scotland) will examine just what are the prospects for improving production, enhancing nutritional properties and meeting consumer needs?
A pharming opportunity Prof. Julian Ma (Chair, Molecular Immunology, University of London) will talk about how GM can be used with potatoes to produce useful drugs and to add nutritional benefits.
What will potatoes cost in 2020? Legislation change and environmental impact are likely to have a detrimental effect on production costs. David Wilkinson (Senior Director, European Agriculture for PepsiCo Europe) will look at what action can be taken, locally and globally, to help ensure potato supply chains have a profitable and sustainable future?
Future scenarios The global economic crisis caused a step change in consumer behaviour – making and breaking businesses. Is your business ready for the next large event on the horizon? The future is unknown, but by using scenario planning you can make sure that the most likely outcomes can be planned for. Chantell Ilbury (Strategist, South Africa) will give insights into major future issues and get you thinking about how to approach them to protect and advance your business.

Workshops 7 – 12 (choice of two)
The bio-boom generation? Can pesticides and bio-control agents be integrated in pest and disease control strategies? A global perspective and national examples will be explored by Albert Schirring (Bayer, Crop Protection Solutions, Germany) and Sarah Reiter (AgraQuest, Vice President Marketing, Agrochemicals & Food Value Chain, USA).
Potato innovation Differentiation and new product development are an essential part of ensuring potato consumption continues to grow globally. By looking ahead to the 2020 consumer, this session given by Angus Armstrong (Chief Executive, Greenvale AP, UK), Linda Eatherton (Director, Ketchum Global Food & Nutrition, USA), and Mark Lynas (UK-based environmentalist and best-selling author) will examine how the industry can move on to meet their needs. Will it be with new varieties, ambient products or processed? Can consumerism, technology and environmentalism converge and deliver a sustainable and profitable future?
Keeping it clean … and proving it! Dr John Kerr (Head of Potato Branch, Science and Advice for Scottish Agriculture) examines the role of seed certification in producing healthy, productive and profitable potato crops and how the UK is tackling the threat from non-indigenous bacterial diseases. Dr Andrew Pitman, (New Zealand Institute for Plant & Food Research) will discuss the future use of diagnostics and their role on seed and ware production.
Predicting the potato’s future This Congress brings together leading thinkers in our industry. Who better to examine scenarios for what the future might hold? Chantell Ilbury (Strategist, South Africa) will use a short version of ‘The Conversation Model’ - used with leading companies and the Central Party School in Beijing - to kick-start your thoughts. Is this an effective way to help ensure your business is ahead of the market and anticipating future opportunities and threats?
The future of farming and agronomy Novel approaches to improving crop agronomy. Earth Analytics Group's crop intelligence solution enables growers to optimize water and fertilizer use to achieve higher yields of quality crops. Using a combination of satellite remote sensing imagery, meteorology, dynamic soils data, and crop models, growers can forecast yields and manage in-season irrigation, nutrients and GHG emissions at the field scale. Outcomes enable growers to lower cost of production, and increase profitability. Stephanie Race (Chief Executive, Earth Analytics Group, USA) explains how growers using the solution are achieving increased yields, while improving soil health, reducing GHG emissions and water use. Dr David Firman (Cambridge University Farm, UK) explains how better understanding of crop development has improved traditional agronomy advice and considers why integration with new technologies is a sign of things to come.
Educating the next generation of consumers Food behaviour is habitual – and many of those habits are formed as children. As a global industry we need to reach the next generation and make sure they are enjoying potatoes. This workshop will look at two programmes that engage children and explore how everyone can support this important activity. Caroline Evans (Potato Council, GB) and Glenda Gourley (Potatoes New Zealand) will look at two countries’ programmes that engage children and explore how everyone can support this important activity.

Panel Debate

Maximising potential in mature markets Rick Bourne (Category Director (Produce) at ASDA, UK) will look at the future of the potato sector in mature markets. Will growth come from fresh, chilled or frozen – or even ambient or behind the deli counter? This session will look at how a global perspective, coupled with local market knowledge can be a winning combination.
Emerging markets, growing markets The International Potato Center (CIP) describes the potato as the first modern “convenience food” - energy-rich, nutritious, easy to grow on small plots, cheap to purchase, and ready to cook without expensive processing. Looking to the future, Peter VanderZaag (Chairman, CIP) will explore the opportunities for potatoes in the developing world.

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